what the romney side needs is that they still have to persuade people that governor romney is the guy they should vote for. at the national level, that means they need to fix whatever has gone so wrong with their campaign message and they need to stop doing whatever it is that has turned so many people off to their candidate. when you ask voters whether they like this mitt romney guy, the answer is a very, very plain answer. no. his favorable ratings are in the low 40s. almost 10 points lower than the ratings for president obama. lower, even, than the famously unpopular former president george w. bush right now. swing state voters say they do not think that mitt romney cares about the needs and problems of people like them. some of mr. romney's numbers are just shockingly bad. i mean double check. shockingly bad. look at the percentage of swing state voters who say mitt romney's policies will favor the middle class. in florida it's 8%. in ohio it's 9%. in pennsylvania it's 9%. whatever the romney campaign has done to get themselves to this point, whether it's mr. romney's tax returns,